Excel is a tool used by many professionals in the workplace, and this includes SEO. While you may not be able to draw a straight line between Excel and SEO, there are still some major benefits that can result from using Excel. You will also find that SEO Sydney professionals use Excel to their advantage every day.
There is simply so much data in SEO and one of the great things about Excel is that it allows you to sort through it much easier, which will certainly save you a lot of time. As a business owner you know just how valuable your time is and any way you can save some you should always take advantage of it.
Another great thing that you probably already know about Excel is the ability to de-duplicate lists. This is particularly useful when you have a significant amount of data to sift through, like a list of inbound links, for example.
Pivot tables are also commonly known and used by professionals. These tables are great for categorising data that holds a large number of values. Pretty much every set of data can by organised into a pivot table!
So have a look below as some of the unique ways (you probably didn’t know about) you can use the powerful tool of Excel to help you improve your SEO (side note – while there is a focus on Excel here, you can still use tools like Google Sheet to complete the advanced functions listed below):
What this Excel function does is counts the number of characters in a certain box. This is particularly helpful when writing meta titles and description. Meta data is all about the accuracy of characters and if there is too many it won’t be displayed properly.
As well as this, you can use this function to bring the longest one to the top. So when looking for URLs from every domain you de-duplicated when going through your inbound links (for example) you can copy the finalised URLs into another column.
Then by using the LEN function you can sort the data, which will bring the longer URL for every domain to the first position. To get the LEN function working you have to type “=LEN(A1)”, with “A1” being the example for any box.
No we aren’t talking about “CTRL F” here. The find function, for example, “=FIND(“word”,B2,1)” is useful for things such as removing keywords from your list. This is particularly the case when you have a large keyword list and you want to find a keyword using a certain word.
To use this function, you will have to create a new column then input the information displayed above. If the word is not included in the keyword then “#VALUE!” will be displayed. You will be able to quickly determine which sections have the keywords you are looking for.
With this function you can cut off a section of any data set by using the command “*”. So if, for example, you have a large list of links and you want only one sample URL per domain, you can cut all URL to its top level domain. To do this you find and replace everything after “/*”.
This will remove everything after the first backslash. You can then use Excel’s de-duplication ability to remove all duplicates so you are left with one of each top level domain.
This function is awesome for combining simple rows of data, you can also use this for the automating and creating new URLs. So for example, if you were looking to search a high number of websites to find out if they are using certain keywords, you can concatenate a list of commands and then run it through a crawler.
This is certainly more of an advanced functionality on offer from Excel and you’ll really need a crawler tool if you are looking to take full advantage of it and you want to see proper results.
You certainly don’t need to be a math wiz to pull off some of the advanced Excel functions listed above. It is certainly recommended that you give some of these functions a try on your own set of data to get a better understanding of how it all works.
Remember, if you are still looking for more information about useful Excel functions, there are a number of online tutorials and resources out on the internet that can really help you advance your skills.
Excel is truly a powerful tool when you know how to use it probably. It can also hold a number of SEO benefits with used correctly. So if you are looking to save time and gain an SEO edge over your competitors, one of the great ways to do so is through Excel functions.